Shop with Purpose: Discover Designer Fashion at Discounted Prices with Gifting Brands on FOX 4
We’re thrilled to share that Jeannie Barsam, founder of Gifting Brands, was featured on FOX 4's Good Day Dallas. In this special segment, Jeannie discussed how luxurious, high-quality designer fashion brands are supporting impactful causes through inventory donations. Gifting Brands merges sustainability and philanthropy to make a difference in lives.
In 2025, Gifting Brands completed a full pivot. What began as a retail shopping experience donating a portion of sales to charity evolved into something far more direct — a 501(c)(3) nonprofit that places donated brand inventory into charity auction packages, free of charge, so nonprofits can raise more money at their events.
No storefront. No checkout. Just donated inventory going exactly where it can do the most good.
What the pivot made possible
Since completing the pivot, Gifting Brands has supported more than 300 charities and facilitated over $550,000 in charitable impact through donated jewelry, accessories, and beauty products — all placed into curated auction packages for galas, silent auctions, scholarship fundraisers, and community events across the country.
Charities pay only a small shipping fee of $20 to $25. Everything else is donated.
The brands making it happen
Brand partners like Baccarat, Signet Jewelers, Rocksbox, Caire Beauty, and others donate new and excess inventory to Gifting Brands. Those pieces become the auction lots that draw competitive bidding, exceed retail value, and help nonprofits close their fundraising nights strong.
One pair of earrings reached 213% of retail value at auction. A set of Baccarat rings helped a charity raise funds for HeartBall programming. These are not shopping transactions — they are mission moments.
What FOX 4 covered
The Good Day Dallas segment gave Jeannie the opportunity to walk viewers through how the new model works — and why it matters for both brands sitting on excess inventory and nonprofits planning their next big event.
We are grateful to FOX 4 for helping tell that story.
If your organization is planning a gala, silent auction, or fundraising event — or if you represent a brand with inventory to donate — we would love to connect.
Visit giftingbrands.org or email us at admin@giftingbrands.com.
To catch the full interview and see these pieces in action, visit our YouTube channel: